While Club Penguin Island contains the same trademark interactivity and self-expression, parts of it are also structured like a more traditional MMORPG. The emphasis there could really be placed on adventure. “It’s all a part of that process of continuing the adventure of Club Penguin so that kids of all ages can really come back and feel the nostalgia of classics but in a new wrapper and new environment.” “It’s to really reach a whole new era of kids too, that are on their mobile devices much more than desktop computers,” community manager Bobbi Rieger said. “From a technology standpoint, from a game design standpoint and from an art perspective, with a very immersive 3D world.” “ We’ve got a suite of new features, and the way we’re looking at it is that we have the opportunity to evolve the brand and the product in every way we could,” Club Penguin Island producer Rebecca Warden said to Gamezebo in a recent phone interview.
a soft launch in specific markets), Club Penguin Island is open to the world on both iOS and Android. Instead of simply porting it over, Disney decided to tear down and rebuild. That means mobile-first, since that’s where its target audience is in 2017. After 11 years, it was showing its age, and it needed to be something it could not. Long live Club Penguin Island.ĭisney shuttered Club Penguin, its award-winning virtual world known for providing a safe, fun environment in which kids and tweens could interact, for the best of reasons.
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