As of August 2013, the announcement has nearly 760,000 combined views. It was reuploaded to their Nico Nico Douga channel the following day. On March 6th, 2013 Domino's announced the launch of a Miku Hatsune mobile app in a YouTube video featuring the CEO and President of Domino's Japan, Scott Oelkers. By December 2012, three songs had been written. Over the course of the next several months, Domino's uploaded progress videos in a series titled Road to VocaloidP to their YouTube and Nico Nico Douga channels. An introduction video (shown below) was also posted on Domino's Japan's official YouTube channel seeking contributors for the project. The collaboration was announced on October 22rd, 2012 with the launch of Domino's Japan Vocalo Creative Club, asking fans of Hatsune Miku to help contribute song ideas or illustrations so Domino's could produce their own song with the character.
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